Timing Your Next Email Marketing Campaign

There’s been a long standing assumption that more people will open your business’ marketing email Monday through Thursday than they will on Friday, and that you certainly wouldn’t risk sending your email out over the weekend for fear of getting lost in junk folders never to be opened. However, a recent study by ExactTarget has dispelled these myths.

Email open rates actually increase progressively each day of the week from a low of 31.5% on Saturdays to a high of 39.6% Fridays, Also surprising is that Sundays draw the highest click-through rates of 6.9%, and that Wednesday and Saturday share the lowest rates of 6.1%, Seasonality plays a role as well, with Spring generating better click-thru rates at the end of the week, versus Fall and Winter generally tending to higher click-thrus at the early part of the week.

Of course, there are significant variables to consider such as your specific proposition and your target audience. But clearly, this study shows that our previous assumptions about timing and effectiveness of email campaigns may need to be re-examined. The best results are always obtained with the tried and true method of testing, testing and repeat testing.

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Search Advertising Tools Improve
Google’s new analytical tool for paid placement is allowing for closer tracking of paid advertisements through to conversion. SPIDERtel is now part of the Beta program for analyzing this analytical tool and helping shape its development. Meanwhile, MSN is getting ready to release a new version of its paid placement analysis tool, which includes demographic profiles, allowing for marketing to specific market segments based on key factors such as age and gender. Both Yahoo and Google have recently unveiled tools which allow the management and analysis of changes to advertising copy, giving marketers the ability to fine-tune and assess the impact of various ads.

The tools have vastly improved as the stakes for the search giants and the marketers that use them get higher.

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Welcome New Employees
SPIDERtel continues its growth with the addition of two new employees.

Jeremy Walla joins SPIDERtel as the new Director of Interactive, leading our creative and web development services. Jeremy’s experience in interactive media includes being the lead creative behind two former Kansas City web powerhouses: Blair Lake New Media and Cephus. Most recently, Jeremy helped establish William Jewel College’s new media education program.

Red El Amri joins SPIDERtel as lead programmer, paving the way for the next generation of SPIDERtel's internet technology utilization. Red has successfully run his own development company and came to SPIDERtel to help shape our use of technology. Red’s experience across multiple platforms and systems is sure to pay off for all our clients.

Web Design: Featured Web Site
Contingency Now

Planning for Disaster Recovery has received due attention since Katrina, but Contingency Now has been providing advanced planning services for several years, from risk analysis to operational recovery assessments to IT planning. SPIDERtel recently provided Contingency Now with strategic web planning and development services, as well as brand identity development for their own certification process.

SPIDERtel continues supporting Contingency Now with sophisticated search marketing services.

Click here to see this web site.

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Welcome To Our Newest Clients

SPIDERtel welcomes the following new clients to our family:
• ABWA - Kansas City
• Accubrace Shoring
• Boone County National Bank
• Copperstone Development
• CST Industries
• Foland, Wickens, Eisfelder, Roper & Hofer, PC
• Interconnect Devices / Synergetix
• JD Skiles Co.
• PaySpot
• RM Quinn Construction
• SKC Communication Products
• Westland Landscape

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Marketing Department: 
SPIDER Bits and Bites

Some news worthy items, we all may be able to apply to our own businesses: 

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Google Raises The Roof
Google's new mapping technology rocks!! If you haven't checked it out yet, we strongly encourage you to. It combines super-intuitive mapping tools with satellite photos.

Many large box, brick & mortar companies are beginning to see the advantage of this tool as well. With the ability to zoom in using satellite photos, rooftops are now visible, clearing the way (literally) for great advertising. 

Target stores, for example, are beginning to appear on the maps with their well-branded, red target logo on their store roof, giving it extra visibility when map users are viewing the area.

Got rooftop?

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Are You Ready For T.V.?
Spot Runner, a new startup from the founders of PeoplePC, have launched a new service to allow just about any small business to run cheap (and we DO mean "cheap") commercials in thousands of small markets across the U.S.

By purchasing air-time in large volume, Spot Runner offers businesses "template" commercials with the ability to customize them with your log, name and other details. 30 second commercials run from just $7 to $34 in some markets, depending on time of day.

At that rate, it might be worth a try to test the market. Trouble is, you'd also be testing a "generic ad" concept at the same time you introduce your products to the market.

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SPIDERtel has helped hundreds of clients understand how their web site can be utilized to attract their target audience with high value content and tactics, and convert their visitors to customers. From Message Boards to eNewsletters, we know the power of the web, and what tools are most effective. Contact Us to take advantage of our expertise and start growing your business online today.

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