SPIDERtel’s New "One Hour Fast or Free" Response Promise
Many clients come to us having had excruciatingly slow response times from their current web solutions provider. We know how important it is to promptly respond to our client's requests. In fact, we excel at it! Now, we're even willing to put our money where our mouth is.

Our new "One Hour Fast or Free" Response Promise guarantees a maximum one hour response to all phone requests, or the next hour of service is on us.

Click here for more info on our Promise.

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Take A Spring Break On Us
- SPIDERtel's New Referral Program

We're grateful for the referrals we receive from our clients, partners and friends. And, now we're recognizing all new referrals with SPIDERtel's Super Spring Break Promotion. Your referrals can win you an overnight stay at a premium hotel, dinner for two at a fine-dining restaurant and a pair of movie tickets. Everyone Can Win - absolutely everyone!! So, be sure to take advantage of this program.

Click here for details on SPIDERtel's Spring Break program.

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Search Engine Updates:

Getting In Google's Good Graces
Securing your web site in the Google database can be the most important success factor for many web site owners.  Once your site is in the Google database, it can then be found for searches on phrases related to your products and services, depending on how well your site is optimized. But, some web sites get removed from the Google database for either not following Google's quality guidelines, or being perceived as not following them. It's easy to be removed from the database; it's very hard to get back in.

Recently, SPIDERtel was challenged with returning a client's web site to the Google database after not showing up for some time. We did the appropriate research and assured ourselves that the site did in-deed meet all of Google's quality Guidelines. Fortunately, we were able to communicate directly with Google and have the site's listing restored. The client's site is back in the database and they are now enjoying quality listings and orders.

Google sometimes makes the rules. And in today's environment, we need to play by them.

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Jagger Update
Google recently completed a major update to it's search algorithm (the rules it uses to determine how a site gets listed when a search is performed). Though Google never divulges specifics about their rules changes, the industry seems to be in agreement that this latest set of changes, dubbed the "Jagger Update," focuses on evaluating the quality of incoming links to your web site. That is, there are many "Get Ranked Quick" schemes out there that may help your web site get many links, but they are not what Google now considers to be natural or high-quality. And, it appears, Google is penalizing or downgrading the importance of these links.

If you're tempted to get involved in link-sharing, link-farms or link-purchasing opportunities, you should be advised that Google is looking for these types of arrangements quite specifically and that could affect your site's positioning.

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Welcome New Employees
SPIDERtel welcomes Denise Hamilton to our family as Director - New Business Development. Denise comes to SPIDERtel with direct experience in managing new Web Solutions business, as well as being a former customer. We're very excited to have this very talented person join the SPIDERtel team.

We also welcome Kathryn Ellias, as Web Production Assistant, who relocated recently from Virginia, and comes to SPIDERtel with a wealth of web development experience. We're very glad to have her on our team.

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Back
In this Issue
· SPIDERtel’s New "One Hour Fast or Free" Response Promise.
· Take a Spring Break On Us - Referral Promotion
· Web Design: Featured Web Site - Inside Motor Sports
· Getting In Google's Good Graces
· Welcome to Our New Clients
· Marketing Department: SPIDER Bits and Bites
· The Jagger Update
· Welcome New Employees

Web Design: Featured Web Site
Inside Motor Sports

Inside Motor Sports is a companion web site for Kansas City's new motor-sports radio talk show on 610  Sports 610 AM. Hosted by Mark Merrell and Ryck Sanders, the show is a fast-paced, humorous and raucous talk show on everything to do with regional motor-sports. The web site encourages listener interaction with an active Message Board, viewer submitted Photo Gallery, Area Driver Bios, Help Wanted Guide, and more. Since its launch, this web site has really taken off with the fans.

Click here to see this web site.

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Welcome To Our Newest Clients

SPIDERtel welcomes the following new clients to our family:
·  Business Owners Resource
·  Club 1000
·  Contingency Now
·  Dynamic Adult Learning
·  Fitness Gallery
·  Fruits of the Earth
·  Larry Jensen Custom Homes
·  Maverick Marketing
·  Menorah Legacy Foundation
·  Metric Automation
·  Oakmont Press

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Marketing Department
SPIDER Bits and Bites

Some news worthy items, we may be able to apply to our own businesses: 

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Honda Wins On High Prices
The summer slinging of discount prices by the U.S. automakers did not phase Honda. Honda stuck to their sticker prices, and their higher margins. By the end of the summer, the Big 3 suffered a 6.8 percent drop in revenues, while Honda's sales soared to a 19 percent annual growth. They more than doubled their sales of their new hybrid vehicles.

Discounts may lead to short term sales. But, in the long run, consumers purchase based on value, making sure it matches the quality of what they are buying. If you have a quality product or service, you obviously need to be competitive in the marketplace, but your price should also reflect the perceived value to your customers.

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Sometimes Free Pays
Comcast, the giant cable company, needed to reduce its high rate of digital cable subscription drops. To do this, they began offering free video-on-demand services, available only to digital cable subscribers.

Customers took them up on this offer, over 1 billion times this year. With 95 percent of the VOD content free, their subscriber base stayed loyal, enjoyed the free service, and became familiar with a service that they be willing to pay for in the future.

Adding extra value to your services, and letting the customer know it, can help retain and strengthen relationships. After all, it's easier and less costly to retain a customer than to acquire a new one.

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SPIDERtel has helped hundreds of clients understand how their web site can be utilized to attract their target audience with high value content and tactics, and convert their visitors to customers. From Message Boards to eNewsletters, we know the power of the web, and what tools are most effective. Contact Us to take advantage of our expertise and start growing your business online today.

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