SPIDERtel, Inc. - Transformational Web Solutions

Search Engine Optimization

What Is Search Optimization?

Search Marketing, also known as SEO or Search Engine Optimization, is the art and science of improving the natural (or "organic") search engine listings for a specific web site. All search engines employ unique algorithms that rank web pages based on their relevancy and authority for any search term.

SEO involves specific tactics to let the search engines know your web site is relevant and authoritative for specific phrases. There are two primary categories of tactics: "On-Site" tactics which focus on what the search engines see within your web site, and "Off-Site" tactics which are focus on how other web sites link to your web site.

The Art & Science of SEO

Search engines are continuously changing and improving their algorithms in an effort to display the most relevant user results. This is why you will often see a change in positioning for specific keyword phrases. These constant changes to the search engine algorithms require significant and ongoing efforts to achieve and retain top positioning.

With the development of highly effective tactics and techniques, SPIDERtel has developed strategies that can be deployed for any site, regardless of industry or site design, to improve both search engine visibility and the positioning of your web site. The end result is increased exposure for your web site within the search engines.

How We Track Success

Through routine monitoring and tracking, we report the results of your search engine optimization campaign. You will receive periodic reports that detail the progress of your site's positioning. With our proprietary ROI Tracking system, we offer additional levels of analysis that include conversion analysis, path analysis, user behavior and more.

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